Evaluating the Riverdance App
Riverdance made a mobile app with event information and Irish dancing tutorials. I was tasked with running usability testing and making recommendations for the app.
User research, Mobile Design, Heuristic Evaluation
The client asked for usability testing in the lab. I organised 6 participants to come to the usability lab in the office and created a test plan.
I felt that the usability testing wasn’t focusing on the strategy of the app enough, so I suggested doing some field research in addition. I visited the Museum of Irish Dance and spoke to staff and guests there. I also visited an Irish Dancing class to test it with the target audience.
The research showed that:
- Content of the app was aimed at two different audiences, fans and Irish dancers. Marketing had to be updated to reflect this.
- Irish dancing tutorial could be marketed as a fitness or exercise app.
- Research showed that young Irish dancers (9-17 yr olds) have got smart phones which support the app, so should be included in the target audience.